LOUISVILLE, KY (June 6, 2024) – Following a sold-out pre-release launch on BlockBar in February and roll-out distribution in select markets this spring, White X Cognac is now available nationwide. Sazerac, one of the world’s largest distilled spirits companies, has partnered with Grammy™ -nominated artist and entrepreneur Quavo to introduce the new-to-world cognac to spirits drinkers ready to challenge the status quo. Fresh, bright, and modern, White X Cognac is one of the first and only cognacs of its kind available in the United States.
“What I love about White X Cognac is that it’s an entirely different drink experience than any other type of cognac,” said Quavo. “This spirit is for those who aren’t afraid to shake things up, put in the work and celebrate their accomplishments. This is the drink they’ve been waiting for. Neat or in a cocktail, White X Cognac is smooth and sippable – a reward for the hustle.”
Traditionally, this style of cognac has not been publicly available in the United States, greatly limiting access to the spirit for loyal fans. White X Cognac seeks to transform the category by ushering in a new era of luxury with a smoother, sweeter and more mixable offering made available to all cognac lovers in the United States.
“White X Cognac challenges the traditional category with its fresh and light taste - it’s a total departure from many pre-conceived perceptions about cognac overall,” said Vice President at Sazerac, Jess Scheerhorn. “Quavo’s electrifying style and willingness to break down barriers makes him the perfect fit to help us debut this brand.”
Clear and golden straw in color, White X Cognac offers the delicacy of a youthful cognac but boasts rich flavors that linger. It is fresh and light on the nose with a slight sweetness and intense notes of white and yellow peaches, elegant vanilla, and an undertone of dried rose petals. The palate opens with gentle white stone fruit, creamy and soft vanilla, and a subtle hint of tannin devoid of bitterness. White X Cognac’s finish is meltingly smooth, elegant, and extremely long for a younger cognac.
The first 100 bottles of White X Cognac ever produced sold out in less than an hour via online wine and spirits retailer BlockBar in February 2024. White X Cognac is now widely available in clubs, bars, restaurants, and local off-premise retail stores throughout the United States via Sazerac’s distributor networks at a suggested retail price of $59.99 (750ml); taxes vary by market.
For more information, follow White X on Instagram at @WhiteXCognac and visit whitexcognac.com.
About White X Cognac:
White X Cognac is a cognac for spirits lovers and tastemakers who know what they want. One of the first and only cognac offerings of its kind available in the United States, White X Cognac reflects a new and modern style of the spirit that is brighter, fruitier, and more mixable than other offerings on the market. Learn more by following @WhiteXCognac on Instagram and visiting whitexcognac.com.
About Quavo:
Quavious Keyate Marshall best known as Quavo is an American Rapper, Singer, Songwriter, Record Producer, Actor, Athlete and Entrepreneur best known for his work with his iconic rap group Migos hailing from Atlanta.
He has been featured on several top 10 hits with artists ranging from Post Malone, Justin Bieber, DJ Khaled, Madonna, Young Thug, Travis Scott, etc. His group Migos hit #1 on the Billboard charts and tied The Beatles’ record for most simultaneous entries in the Billboard Hot 100 Chart. As an actor, he’s appeared in shows such as Donald Glover’s Atlanta, Ballers, Black-ish, the film Savage Salvation alongside Robert DeNiro, and recently in Praise This.
He frequently plays in celebrity football and basketball games along with hosting his own yearly Huncho Day celebrity charity football game in Atlanta, to give back to the youth in the community. In addition, Quavo has just launched The Rocket Foundation, a newly established charitable organization in memory of his nephew and longtime musical brother the late Takeoff centered on violence prevention
