FRANKFORT, KY (October 2, 2024) – Traveller Whiskey, the new premium whiskey created by Buffalo Trace Distillery’s Master Distiller Harlen Wheatley and Grammy-winning singer, songwriter and musician Chris Stapleton, is honored to celebrate 15 spirit awards since its January release, making it the Most Awarded Super Premium Whiskey Release of 2024.*
Recently, The Luxury Masters 2024 bestowed Traveller Whiskey with the “Master” medal, the competition’s highest honor, for the “American Whiskey: Super Premium” category. Additional top awards include “Best in Class Gold” at the 2024 Whiskies of the World competition, “Double Platinum” medal from the 2024 ASCOT Awards, “Double Gold” from the 2024 TAG Global Spirits Award and more.
“From the beginning, we set out to elevate the art of blending through the Traveller expression,” says Andrew Duncan, Global Brand Director for Buffalo Trace Distillery. “Sazerac’s world-class distilling teams have created an exceptional, complex blend that pleases a wide range of whiskey palates across the globe. That uniquely-approachable liquid and its rapid acceptance by drinkers has earned Traveller coverage on major US cultural platforms including the TODAY Show and The Late Show with Stephen Colbert. Combined with these highly-regarded awards and positive consumer feedback, Traveller proves that whiskey can be for everyone, which is exactly what Harlen and Chris set out to create.”
Proudly blended and bottled at the World’s Most Award-Winning Distillery under Wheatley’s expert supervision, Traveller is the result of countless hours of testing, tasting and dedication to craftsmanship that have produced powerful songs and world-class whiskeys. Bottled at 90 proof, Traveller Whiskey is characterized by notes of oak, sweet maple, tart currant and leather. Complex aromas of vanilla, aged fruit and buttery shortbread are rounded off by caramel and a touch of oak. The flavor profile also showcases a touch of sweetness, followed by spice, toasted nut and oak flavors, closing with a robust finish. Traveller is a completely unique combination of whiskeys hand-selected from The Sazerac Company’s award-winning distilleries.
Traveller Whiskey is widely available at retailers, bars and restaurants nationwide at a suggested retail price of $39.99 (local taxes and fees will vary). It also celebrates its official release into the United Kingdom this October, touching down ahead of Stapleton’s headline ‘All-American Road Show’ tour, which is visiting arenas across the UK and Ireland for the very first time later this month.
To learn more, visit www.travellerwhiskey.com.
*Traveller Whiskey can claim the Most Awarded Super Premium Whiskey Release of 2024 based on select competitions and combined award count.
About Buffalo Trace Distillery
Buffalo Trace Distillery is an American family-owned company based in Frankfort, Kentucky. The Distillery’s rich tradition dates back to 1775 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as listed on the National Register of Historic Places. The Distillery has won 40 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. Its George T. Stagg was named World Whiskey of the Year for 2022 and its Thomas H. Handy Sazerac Rye was named 2nd Finest Whiskey in the World for 2022. Buffalo Trace Distillery has also garnered more than 1,000 awards for its wide range of premium whiskeys. Buffalo Trace Distillery also has a deep commitment to supporting charitable initiatives. Nonprofit organizations interested in learning more about the Distillery’s efforts are encouraged to register their charity here. To learn more about Buffalo Trace Distillery, visit www.buffalotracedistillery.com. To download images from Buffalo Trace Distillery visit http://www.buffalotracedistillery.com/media.
About Chris Stapleton
Kentucky-born Chris Stapleton is an 8x Grammy, 15x CMA and 10x ACM Award-winner and one of the country’s most respected and beloved musicians. In the midst of yet another triumphant year, Stapleton is nominated for three awards at the 66th Annual GRAMMY Awards: Best Country Solo Performance (“White Horse”), Best Country Song (“White Horse”) and Best Country Duo/Group Performance (“We Don’t Fight Anymore” with Carly Pearce). The nominations follow Stapleton’s new album, Higher, which was recently released to overwhelming critical acclaim. Produced by Dave Cobb, Morgane Stapleton and Chris Stapleton and recorded at Nashville’s historic RCA Studio A, the record has landed on several “Best of 2023” lists so far including Billboard, Esquire, Los Angeles Times, Vulture and Rolling Stone, who praises, “dazzling...the best evidence yet for the way one man’s voice has become synonymous with the very idea of a musical genre.” Additionally, The New Yorker declares, “Stapleton is the rare country star with both traditional bona fides and broad commercial appeal. He has an outlaw soul and a pop star’s capacity for inescapable hooks,” while GQ proclaims, “In an age rife with division, he’s maybe the only thing Americans all agree on.” Known for his electric live performances, Stapleton will continue his “All-American Road Show” tour this year and will also join George Strait for select stadium shows this summer with special guests Little Big Town. In addition to his work as a musician, Stapleton and his wife, Morgane, are also founders of the Outlaw State of Kind charitable fund, which supports a variety of causes that are close to their heart.
